As you know, thrift stores are my favorite place to shop for resale items. So many things! So little money! I’ve been shopping in thrift stores for so long, that I sometimes forget how daunting it can be the first few times you try it.
If you are shopping for resale, here are a few brands to look for so as not be overwhelmed by the endless racks of clothing. These are not necessarily the highest grossing items, but they are the ones that I sell most consistently with the fewest issues regarding quality.
1. J. Crew – Hands down, my favorite resale brand. There is a following for J. Crew clothing that I don’t see with any other brand that I list. It’s like a cult or something.
2. White House/Black Market – In over 10 years on eBay, I’ve never listed a WH/BM item that didn’t sell.
3. Ann Taylor LOFT – Consistent sales, although not the highest return. Of all the brands, though, I find their items to have the least amount of wear.
4. Theory – I could probably list a piece of toilet paper with a Theory tag on it and it would sell. A rare find in a thrift store, but higher ROI.
5. Free People – Ditto.
6. Banana Republic – This runs a close second to LOFT in consistent sales and quality. People seem to wear these clothes out a little more, so I double check everything.
7. The Limited – I stick with their classic business/dress items; little black dresses, pencil skirts, dress pants, button down shirts.
8. Lucky Brand – Most consistent sales on their jeans, tops are okay. If you’re lucky enough (SWIDT?) to find a nearly new swimsuit, snag it.
9. Anthropologie – The unicorn of the thrift store. Yes, you can find it, but they carry exclusive brands and if you are not familiar with them, you’ll pass a money maker right on by and not even realize it.
10. Old Navy – Not a huge ROI, but this brand is plentiful in the thrift store, a lot of it in like new condition, and their clothing covers every category; men, women and kids clothes. Their jeans, shorts and dresses are the items I sell best. If I get kid’s clothing, I try to get all the same size and gender so I can sell in a lot instead of single listings.
11. GAP – Same as Old Navy, slightly higher return.
12. Adidas – Another cult following. If I have multiple colors or styles listed in one size, a buyer will often purchase all of them. They like what they like.
There are many, many other brands out there that will bring in big money, but if you are starting out and are not necessarily familiar with designer brands, these are solid, basic brands to get your store stocked up and have consistent sales each week. Higher end resale items are harder to find in good condition, but the more you shop, the better you will get at spotting them without spending hours sifting through rack after rack of clothing.